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Moncler focus on China
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Moncler focus on China

Moncler focus on China in 2024, with expansion and strategic focus on the biggest luxury market in the world. Moncler, the Italian luxury fashion brand known for its high-end down jackets and sportswear, has made significant strides in the Chinese market. Moncler’s strategic approach to conquering the Chinese luxury market, Moncler’s strategic approach to conquering…

Top E-Commerce 2024 Strategies for Luxury Brands in China

Top E-Commerce 2024 Strategies for Luxury Brands in China

Chinese shoppers are responsible for a third of global luxury sales, which translates to over $7 billion a year. As of 2024, luxury brands in China are adopting several innovative e-commerce strategies to stay competitive and cater to the evolving market. 7 top strategies: With the increase in disposal revenue, we can predict that Chinese…

What do Chinese consumers love buy from U.S.A.?
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What do Chinese consumers love buy from U.S.A.?

In 2024, Chinese consumers show a strong preference for purchasing a variety of products from the USA, including electronics, fashion items, cosmetics, healthcare products, maternity essentials, automobiles, and sports equipment. The List of popular Made in USA products in China [et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.76″ background_layout=”light” border_style=”solid”] The popularity of e-commerce has quickly increased in China…

Brand official account on Little red Book Xiaohongshu
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How to Sell Watches in China: Best Platforms & Tips

In the dynamic world of luxury goods, watches have stood the test of time (pun intended) as symbols of prestige, craftsmanship, and tradition. As China emerges as one of the largest consumer markets in the 21st century (and luxury watch sales exceeded $10.89 billion in 2023), tapping into its vast potential is the ambition of…

The $15 billion Louis Vuitton Box is a “hot” Topic in China
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The $15 billion Louis Vuitton Box is a “hot” Topic in China

Jackpot for Louis Vuitton for this Mega marketing operation in China. NFT-Based Mystery Box Trend in Luxury Fashion The lines between digital and tangible luxury continue to blur, thanks to the innovative adoption of NFT-based mystery boxes. This year, fashion heavyweight Louis Vuitton embraced this burgeoning trend, introducing their debut NFT mystery box – the…

Luxury Market in China: Why Brands Should Focus on E-commerce?

Luxury Market in China: Why Brands Should Focus on E-commerce?

E-commerce is booming in China, and luxury brands cannot afford to ignore this growing channel. Chinese luxury consumers are extremely savvy when it comes to shopping online, and they demand a unique and customized experience. In order to attract these consumers and drive sales, companies need to invest in e-commerce initiatives that deliver an engaging…

Luggage Market in China: Sell your Luggage to the New Wave of Chinese Post-Covid Travellers
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Luggage Market in China: Sell your Luggage to the New Wave of Chinese Post-Covid Travellers

The Chinese luggage market is projected to grow at a CAGR of 7.3%  until 2025. Generally, the luggage and bag business is associated with tourism. As Chinese people are coming back after their absence, it’s predicted that the domestic demand in the Chinese luggage industry will only grow. China opened its borders on the 8…

China Jewelry Market: Huge Opportunities for International Brands
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China Jewelry Market: Huge Opportunities for International Brands

China’s jewelry market is booming, presenting huge opportunities for foreign brands. According to a Statista report, the Chinese jewelry market is expected to reach a value of $865 billion by 2026, up from $116 billion in 2016. The growth of China’s middle and upper class and digitalisation is one of the main forces contributing to…

Perfume in China:  A Market Full of Opportunities
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Perfume in China: A Market Full of Opportunities

Looking to break into the Chinese perfume market? You’re not alone. This booming segment of China’s cosmetics market with untapped potential is attracting investors and entrepreneurs from all over the world. But what are the specific opportunities in this market, and what do you need to know before entering it? In this blog post, we’ll…

China: why Jewellery Brands have to sell on E-Commerce?

China: why Jewellery Brands have to sell on E-Commerce?

Because China’s Boom of jewellery is driven by Young Chinese, Aka Gen Z China’s largest jewellery retailer Chow Tai Fook relies on its young, patriotic, and affluent Generation Z group to buy “China-chic”, pieces to drive growth.  The pandemic has seen substantial growth in demand for jewellery featuring Chinese symbols like dragons and the phoenixes,…