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In the dynamic world of luxury goods, watches have stood the test of time (pun intended) as symbols of prestige, craftsmanship, and tradition. As China emerges as one of the largest consumer markets in the 21st century (and luxury watch sales exceeded $10.89 billion in 2023), tapping into its vast potential is the ambition of…
Jackpot for Louis Vuitton for this Mega marketing operation in China. NFT-Based Mystery Box Trend in Luxury Fashion The lines between digital and tangible luxury continue to blur, thanks to the innovative adoption of NFT-based mystery boxes. This year, fashion heavyweight Louis Vuitton embraced this burgeoning trend, introducing their debut NFT mystery box – the…
E-commerce is booming in China, and luxury brands cannot afford to ignore this growing channel. Chinese luxury consumers are extremely savvy when it comes to shopping online, and they demand a unique and customized experience. In order to attract these consumers and drive sales, companies need to invest in e-commerce initiatives that deliver an engaging…
The Chinese luggage market is projected to grow at a CAGR of 7.3% until 2025. Generally, the luggage and bag business is associated with tourism. As Chinese people are coming back after their absence, it’s predicted that the domestic demand in the Chinese luggage industry will only grow. China opened its borders on the 8…
China’s jewelry market is booming, presenting huge opportunities for foreign brands. According to a Statista report, the Chinese jewelry market is expected to reach a value of $865 billion by 2026, up from $116 billion in 2016. The growth of China’s middle and upper class and digitalisation is one of the main forces contributing to…
Looking to break into the Chinese perfume market? You’re not alone. This booming segment of China’s cosmetics market with untapped potential is attracting investors and entrepreneurs from all over the world. But what are the specific opportunities in this market, and what do you need to know before entering it? In this blog post, we’ll…
Because China’s Boom of jewellery is driven by Young Chinese, Aka Gen Z China’s largest jewellery retailer Chow Tai Fook relies on its young, patriotic, and affluent Generation Z group to buy “China-chic”, pieces to drive growth. The pandemic has seen substantial growth in demand for jewellery featuring Chinese symbols like dragons and the phoenixes,…
Although luxury pens are becoming a thing of the past in most developed markets, sales of the luxury pen are continuously increasing in China because of the country’s traditional culture of offering gifts and a particular new interest in local crafts. So, today we are going to talk about the luxury pen market in China….
Chinese shoppers are responsible for a third of global luxury sales, which translates to over $7 billion a year. With the increase in disposal revenue, we can predict that Chinese shoppers will account for half of all luxury spending by 2025. The global personal luxury goods market is expected to grow from 2,406 billion RMB…
You are numerous to think that Wechat is only a social media app. And worst, you are numerous to think that Wechat is only for the small and medium brand. Sorry to disappoint you but, that’s wrong. More and more premium and luxury brands use Wechat for their e-reputation. It’s an easy and effective tool…
Global management consulting firm Mckinsey & company’s apparel, Fashion, and luxury group in a report released in 3029 mentions how luxury brands will have their biggest opportunities in a Chinese market where is accounted to behalf of the world’s luxury consumption. In this article, we will give some significant principles that every brand should pay attention…
You are numerous to think that Wechat is only a social media app. And worst, you are numerous to think that Wechat is only for small and medium brand. Sorry to disappoint you but, that’s wrong. More and more premium and luxury brands use Wechat for their e-reputation. It’s a easy and effective tools to…
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