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Key Opinion Leader marketing, also known as KOL marketing, is just one of the many tools you can utilize to boost your marketing’s effectiveness. This practice revolves around endorsements from Key Opinion Leaders, who are Chinese social media influencers and qualified experts in your product’s field. While it is most prevalent on social media, KOL…
If you’re doing business in China, then you need to be aware of Taobao Live – a live streaming feature on the Taobao platform. Offering unique opportunities for branded content and product promotion, Taobao Live is growing in popularity and can help you increase your sales in China. In this blog post, we’ll take a…
Brands should not be caught off guard by WeChat’s changing user habits. With more users becoming selective about what they read and view, it is crucial for brands to have a solid CRM strategy in order not only to understand their customer base but also to keep them engaged with constant content updates via newsletters…
Almost everyone in China is using WeChat, the most popular social media app. What many people don’t know is that you can create your own mini-programs on WeChat to help promote your business or simply entertain users. In this step-by-step guide, we will show you how to develop WeChat mini-programs. Let’s get started! So, What…
In China, brands are increasingly turning to KOC (Key Opinion Consumers) marketing instead of KOL (Key Opinion Leader) marketing to build their businesses. While both strategies have their pros and cons, KOC marketing is quickly becoming the preferred option for a number of reasons. Here are just a few reasons why brands should focus on…
As the world’s second-largest economy, China is a major driver of global economic growth. The Chinese music and musical instrument market is no exception, and it is growing quickly. This presents opportunities for music instrument brands looking to expand into this rapidly growing market. In this blog post, we will take a closer look at…
Many industries in China are booming and accelerating. One of the latest to do so is in the men’s fashion industry. While fashion and apparel have always been one of the country’s strong suits, menswear has now seen unprecedented growth. In 2021, it accounted for over $104 million and doesn’t look to be stopping any…
In order to achieve success in the Chinese market, you must have a winning marketing strategy and this is what we are about to dive into in this post. Here are three China marketing strategy tips that will help you improve your conversion rate and make stand out from the competition. Understand local preferences and…
The short answer is no, for now. Also the heighten scrutiny on Chinese investment in both Europe and north America make it difficult for the Chinese Tech giant to just ‘buy their way in’ by swallowing smaller companies in both those markets. At least not in the scale they would need to start really appearing…
With an estimated population of over 1.4 billion people, China is one of the largest consumer bases on the planet. This country is now much more than the “factory of the world”. Its spectacular economic development has made it the main economic competitor of the United States. Its domestic market is gigantic and demand for…
If you have an international brand and are looking to sell products online in China, it’s important to understand what makes Tmall Global vs Tmall different. For starters, Tmall is China’s biggest domestic eCommerce platform and has more than 500 million customers with a total of 50,000 Chinese and international merchants. On the other hand,…
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