Social Media in China

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Little Red Book, best plateform in China for UGC

Little Red Book, best plateform in China for UGC

If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (小红书), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make…

Food in China : a Booming Market on Tiktok
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Food in China : a Booming Market on Tiktok

Where Chinese consumers like to buy Food in 2024? On Douyin (Tiktok) The Chinese food market has seen a meteoric rise on platforms like Douyin, becoming a vibrant and influential space for brands, influencers, and consumers alike. Here are seven key trends that are shaping the future of food in China, each presented with a…

Douyin/Tik Tok Ads: Why brands invest massively in Native Advertising?

Douyin/Tik Tok Ads: Why brands invest massively in Native Advertising?

What is the best way to get visibility in China in 2024 ? = Douyin the Chinese equivalent of TikTok the short video app Why brands invest massively in Douyin Native Advertising in 2024? Brands invest massively in Douyin’s native advertising for several compelling reasons: A short history It mainly gathers young people, including the…

Chinese Social Media Guide in 2024 (done by experts)

Chinese Social Media Guide in 2024 (done by experts)

This Social media Guide is meticulously crafted by industry experts based in China, doing daily works on social media. We will help you to understand the dynamic and ever-evolving landscape of social media in China. In a digital era where trends shift as rapidly as the wind, this guide serves as your compass, leading you…

6 Tips to Maximize social Results on Little Red Book in 2024

6 Tips to Maximize social Results on Little Red Book in 2024

  Open Image…Save ImageOpen Image (using #TmpD/ia)… To the people who already are familiar with Chinese social media or E-commerce platforms, they must already hear about WeChat, Weibo, Taobao, Tmall, even JD, Suning, Kaola, VIP.com, etc. however there is a new but useful app you also should note down, and it is called Xiaohongshu (Little Red Book). Xiaohongshu is a…

How Social media in China can support your e-commerce sales?

How Social media in China can support your e-commerce sales?

in 2024, integrating social media strategies is necessary in order to become successful in the e-commerce business in China. Social media is the key to success for e-commerce in China. In China, the power of social media platforms has rapidly increased and now, is part of Chinese daily life. But its influence has also extended to…

WeChat Channel (video): the new solution to boost your E-Commerce on WeChat
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WeChat Channel (video): the new solution to boost your E-Commerce on WeChat

WeChat Video (copycat of douyin ) is getting really popular and open new function for Advertising linked to Miniprgrogram , or wechat Shop. WeChat Channel has rapidly evolved into a ROI player in the digital and e-commerce ecosystem in China WeChat video look like this … WeChat Channel’s E-Commerce GMV Exceeds 100 Billion Yuan, WeChat…

Douyin E-Commerce Top Brands for 11/11 2023
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Douyin E-Commerce Top Brands for 11/11 2023

The article reviews the successful completion of the 20+ day Douyin Mall Double 11 Festival. This event marked a breakthrough in sales for the mall, with brands achieving record-high performances. Douyin E-commerce Douyin E-commerce emphasized a “no bundling” strategy in discount plays, offering unbeatable prices through official discounts and mall gold cards. Brands leveraged key…

Douyin eCommerce: Business Guide
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Douyin eCommerce: Business Guide

Are you finding it tough to unlock the full potential of Douyin for your e-commerce venture? Don’t worry, you’re in good company – many brands have been right where you are. We’ve explored the intricacies of Douyin’s e-commerce platform and discovered an abundance of opportunities for businesses to elevate their e-commerce sales game. In this blog post, we’ll take…

What Is KOC Marketing and Why Do You Need It?

What Is KOC Marketing and Why Do You Need It?

Have you ever watched a commercial, doubting the veracity of the endorser’s remarks about a certain product? If you have, then there is one country where an entire consumer demographic shares your skepticism — China.  Chinese market abounds with businesses and companies fighting tooth and nail to establish a brand image. These companies are also…

The $15 billion Louis Vuitton Box is a “hot” Topic in China
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The $15 billion Louis Vuitton Box is a “hot” Topic in China

Jackpot for Louis Vuitton for this Mega marketing operation in China. NFT-Based Mystery Box Trend in Luxury Fashion The lines between digital and tangible luxury continue to blur, thanks to the innovative adoption of NFT-based mystery boxes. This year, fashion heavyweight Louis Vuitton embraced this burgeoning trend, introducing their debut NFT mystery box – the…