by Gentlemen | Jun 22, 2020 | digital Marketing China, social media
Overview of Social Media ecosystem in China According to Statista, there were around 700 million social media users in China in 2019 and it is expected to grow significantly. Despite Facebook, YouTube, and Twitter being blocked in the country, local social networking...
by Gentlemen | Jun 9, 2020 | digital Marketing China, social media
Covid-19 accelarayed the adoption of Live Streaming Until a few months ago many still considered live streaming as something futuristic. Despite its undeniable success in China, it was not the first tool on which brands aimed for their digital marketing campaigns....
by Gentlemen | Mar 26, 2020 | social media, Uncategorized
Douyin, the Chinese equivalent of TikTok the short video app, proved itself in 2019. The only 3 years old app boomed in 2019 and reaches today 500 million monthly active users and 150 million daily active users. This app is considered to be one of the most efficient...
by Gentlemen | Jan 25, 2020 | social media
The little red book: What is it? The application is Chinese and thus totally unknown in Europe or America. However, with its 200 million users it is worth being known. Especially if you want to bring your company to the Chinese market. Also known as RED or...
by admin | Sep 3, 2019 | digital Marketing China, social media
Influencer marketing is booming and quite different in China. This year, the country’s influencer economy is estimated at $17.16 billion. A lot of foreign brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in...
by admin | Jun 26, 2019 | digital Marketing China, social media
International Brands are always finding ways to better engage their Chinese consumers to obtain valuable insights about their behaviors and interests. In order to help them understand what makes their audience tick and subsequently facilitates the sales conversion...
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