by Gentlemen | Jan 25, 2020 | social media
The little red book: What is it? The application is Chinese and thus totally unknown in Europe or America. However, with its 200 million users it is worth being known. Especially if you want to bring your company to the Chinese market. Also known as RED or...
by admin | Sep 3, 2019 | digital Marketing China, social media
Influencer marketing is booming and quite different in China. This year, the country’s influencer economy is estimated at $17.16 billion. A lot of foreign brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in...
by admin | Jun 26, 2019 | digital Marketing China, social media
International Brands are always finding ways to better engage their Chinese consumers to obtain valuable insights about their behaviors and interests. In order to help them understand what makes their audience tick and subsequently facilitates the sales conversion...
by admin | May 28, 2019 | e-commerce company, social media
“Community” might suppose a group of people, but in reality, your community in China is spread out all over the internet: on WeChat, Weibo, Little Red Book, Douyin, QQ, and even the comment sections of articles. Your community is your current customers, target...
by admin | Mar 27, 2019 | social media
China is a country of 1.3 billion inhabitants. But these people have no access to Facebook, Twitter or Instagram. So while doing your business, for promotion, advertising, sales you need to get their attention by another way. This clearly means We chat. China is...
by Gentlemen | Mar 18, 2019 | luxury, social media
You are numerous to think that Wechat is only a social media app. And worst, you are numerous to think that Wechat is only for the small and medium brand. Sorry to disappoint you but, that’s wrong. More and more premium and luxury brands use Wechat for their...
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