KOL Marketing in China: Livestreaming your Products
Key Opinion Leaders (KOL) are China’s influencers. I walk you through the best KOL strategy. When to use KOLs, and when to avoid them.
Social Media in China
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Douyin Marketing – Promote and Sell on the Chinese TikTok
Get great brand visibility and sales on Douyin, the Chinese version of TikTok. My expert tips on dominating the platform.
Douyin Advertising Success: Key Douyin Ads Tactics for 2024
Douyin advertising strategies for 2024. Maximize your brand’s reach with these proven Douyin ads tactics.
Douyin E-Commerce in 2024: Top Strategies & Case Studies
Explore Douyin E-Commerce in 2024 with the best strategies and real case studies to boost your brand’s success in China.
Guide for Community management in China
Community management in China is the action of building interactive and contrustuctiveconnections between your customers, influencer, staff, and partners. China is a connected society, build around “guanxi” “Brand Community” suppose a group of people, but in reality, it is mainly your network or customers, partner and staff in order to spread the word of mouth,…
Chinese Influencers: KOLs Vs Wanghong
Influencer marketing is booming and quite different in China. China KOL economy is estimated at $17.16 billion. A lot of brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in China? In China the use of Key Opinion Leaders (KOLs) with established communities and credibility…
Little Red Book, best plateform in China for UGC
If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (小红书), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make…
Food in China : a Booming Market on Tiktok
Where Chinese consumers like to buy Food in 2024? On Douyin (Tiktok) The Chinese food market has seen a meteoric rise on platforms like Douyin, becoming a vibrant and influential space for brands, influencers, and consumers alike. Here are seven key trends that are shaping the future of food in China, each presented with a…
Little Red Book : THE key tool in the beauty market in 2024
The Kicking Ass APP in China for beauty brands is called Little red Book or Xiaohongshu, it is the instagram of China. This article is done by Social Media expert in China, (not robots or AI 😉 ) we work on daily campaign on RED Why Red book is the Key app for beauty brand…
Chinese Social Media Guide in 2024 (done by experts)
This Social media Guide is meticulously crafted by industry experts based in China, doing daily works on social media. We will help you to understand the dynamic and ever-evolving landscape of social media in China. In a digital era where trends shift as rapidly as the wind, this guide serves as your compass, leading you…
6 Tips to Maximize social Results on Little Red Book in 2024
Open Image…Save ImageOpen Image (using #TmpD/ia)… To the people who already are familiar with Chinese social media or E-commerce platforms, they must already hear about WeChat, Weibo, Taobao, Tmall, even JD, Suning, Kaola, VIP.com, etc. however there is a new but useful app you also should note down, and it is called Xiaohongshu (Little Red Book). Xiaohongshu is a…
How Social media in China can support your e-commerce sales?
in 2024, integrating social media strategies is necessary in order to become successful in the e-commerce business in China. Social media is the key to success for e-commerce in China. In China, the power of social media platforms has rapidly increased and now, is part of Chinese daily life. But its influence has also extended to…