WeChat is the platform used by Chinese customers to follow and interact with their favorite brands and that is why thousands of companies now sell on wechat. It is also the biggest social platform in China, with more than 1.2 billion users. On the platform, products can be sold like on those e-commerce platforms. This social e-commerce model is also a new trend in China. WeChat stores are an option for all those brands that want to sell from outside Mainland China. What’s more, with the gradual popularity of WeChat Mini Programs and the wonderful user experience, opening a store to sell on WeChat Mini Programs has gradually become the standard for major businesses and enterprises. The point in favor of WeChat is its easier and less expensive procedure and its giant user base. Let’s see how you can sell on Wechat in this step by steps simple guide.

What is Weidian?

Weidian is a third-party CMS (content management system) and is a way to create e-commerce embedded within WeChat. It’s free which makes it close to the idea of WeChat. Within this platform, individual traders or small companies sell everything.

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We are the top and most visible Ecommerce & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Weidian’s competitor is Youzan, another third-party WeChat e-commerce platform. It’s very used among many big companies who want to relate to Chinese buyers. A substantial difference between these two platforms is that Youzan has an annual cost starting at 4800 RMB.

Youzan landing page

On both platforms, it is necessary for foreign companies to have a business license and a bank account from China in order to start selling across borders.

Besides Weidian, there are many options for third-party online stores. In fact, since 2017 it’s not necessary to settle a company in China because Alipay can be integrated with any Shopify, Magento, or WooCommerce store.

Now it is possible to receive payments with WeChat pay which is in beta on Stripe. This will facilitate your e-commerce in China.

You can create your well-designed WeChat store easily using 3rd party WeChat e-commerce platforms with the template on those platforms, just like the following screenshot shows.


How to set up a WeChat store?

Wechat stores are developed through the WeChat ecosystem, so if you want to open a Wechat store, you need to create a Wechat official account and then access the WeChat store system developed by a third-party platform that cooperates with Tencent.

That is to say, once brands have created their online stores and created their official account, they can link their online stores to their official accounts in the menu bar. Then the consumer can buy products in the online store via Wechat. In this way, customers can finish the whole purchasing process within WeChat.

How to bring traffic to your Wechat store?

Simply setting up an online store on WeChat is far from enough. What you need is a marketing strategy to develop traffic. Our marketing agency, specialized in the digital field in China, can create a plan tailored to you and your brand. With our cooperation, you will have

Read: Wechat Marketing Guide

  • Branding and reputation

Branding is very important in China. Because Chinese customers are very suspicious of products. They don’t buy anything they don’t know. If you want to sell in China, you have to get a good e-reputation and brand recognition among Chinese customers.

We will take care of advertising your brand to the fullest by selecting the most suitable content. We will keep your online reputation high by answering consumers’ questions and comments.

  • KOLs  and influencers
Lijiaqi live stream
China’s popular KOL LIjiaqi in live-stream

KOL’s have a very important role, especially in the Chinese cosmetic and fashion market. This is no longer an exaggeration. After all, the fact that a man named Li Jiaqi in China sold 14,000 lipsticks in one minute through his live stream, showing the power of KOL in China.

Cooperation with proper KOLs can boost your brand awareness.

We will make sure to find the most suitable influencers and the most important KOLs in China, in order to show your products to millions of followers

  • WeChat advertisement

With more than a 1.2billion users, WeChat is undeniable the largest social network in China. There are 3 main types of ads on the platform.

  • Moments ads (ads in feeds)
  • Subscription ads (ads in subscription account)
  • Mini-program ads (all forms of ads in mini-programs)
Wechat ads
WeChat ads examples

By integrating billions of high-quality user traffic and using professional data processing algorithms, the above 3 types of ads provide advertisers with a unique social network promotion.

We specialize in online advertising, and through the promotion of your brand on WeChat you will be able to reach new and old customers

  • Analysis of your results

We will evaluate together the efficiency of your investments and decide which solutions work best for you and your brand.

Contact us to launch your Wechat Store

Located in the heart of Shanghai, Gentleman Agency is made of experts that, through digital marketing, will help you to develop your business. For more information visit our site or contact us.

Read more about the Chinese market:

See our offer about WeChat E-Commerce Agency

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  1. What type of wechat account do you recommend for companies? I’m a little confused between wechat service account and wechat subcription account.

    1. Hi Amy,

      If your company core business is content (Journalism platform for instance), we would suggest a subscription account.
      With a subscription account, you can broadcast content every day to your follower, however, your content will appear in a special section with other subscription account.
      For all other types of company, we highly recommend Service account which allows you to post 4 times a month but you’ll appears like a friend message in your follower wechat. You’ll also have access to wachat pay etc
      Please check out this article: https://www.marketingtochina.com/how-to-register-an-official-account-on-wechat/

  2. The Trump administration intended not only to ban downloading of WeChat from the US, removing the app from major app stores (namely Google Play for Android and the App Store for iOS), but also to neutralize certain functionalities of the platform, in particular those allowing to carry out transactions, how to purchase or payment.

    As for TikTok, it was a strange hitch between Oracle and Walmart that kept the prospect of a ban at bay. Indeed, it is announced that these American companies will enter the capital of a new company, TikTok Global, which will be based in the United States. Together, the two companies will control 20% of its capital: 12.5% for Oracle and 7.5% for Walmart.

    1. Nothing really happens, Trump did not really ban Tiktok and WeChat… and what nobody use WeChat in the US… full crap. haha.

  3. Hello Gentlemen! I am interested to have some advice about Weidian and Youzan, which one is the best? Do you have some guide about how to set and run a WeChat shop? Thank you, great content!

  4. what about those in consultants or translation? Like, I want to sell my services (not products)? Does this also require a Chinese importer business licence?

  5. I am in zhengzhou now, I am a english teacher at the university, I do have more than 2000 students, on my contacts on wechat, and I just finished a digital book (e-book) about learning english that i want to be able to sell here in china. how can I do this on wechat ?
    you can contact me on wechat if you want, my wechat id is “mgameiro”

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