With a middle class of over 300 million people, that’s growing annually, there are certainly are a lot of opportunities for selling products to Chinese consumers. But some products are more in demand than others.

Top 10 Products to sell to China

 

Sell in China picture

 

• Clothing

Chinese people like to wear international brand, be fashionmeans a lot in China that’s why they are always willing to buy imported products. Chinese consumers, especially young people, like the styles they can get from international brands, along with the quality of garments. Maternity clothing is especially popular due to the growing number of families in China.

 

 

• Shoes

For similar reasons, shoes are also popular import products in China. Stadium Goods is one business that has realized success by selling shoes there. The company has found that some of its collectible sneakers that can’t be found in Chinese stores are especially popular.

 

• Jewelry

Jewelry is another popular category due to the quality and value of imported goods. Jewelry brand can increase their profits dramatically by selling on the Chinese online marketplaces.

 

 

• Makeup

Beauty and makeup are a major product of the most popular categories for Chinese shoppers, especially those using Tmall. Beauty accessories are in the beauty niche, some accessories like makeup brushes are popular in China. An international brand can find a lot of success by selling its products on Tmall in China. Sell in China  Skincare products like moisturizer and sunscreen are also popular among Chinese consumers. Especially if you offer products made with natural ingredients, you could have a good chance of appealing to health-conscious Chinese consumers. They also regularly purchase everyday products like cleaning goods online. So international businesses could potentially sell natural leaning products, especially those with natural ingredients to appeal to families and health-conscious consumers.

 

• Vitamins

Chinese consumers are also becoming increasingly health-conscious, so health products like vitamins and supplements are getting more and more popular on online platforms like Tmall, JD.com. Sell in China via Crossborder is a good option

• Fresh Products

You can also appeal to Chinese customers by selling fresh products like fruits and vegetables. Natural juice is also a popular product among health-conscious consumers in China. And some types of fruit juice, like cranberry juice, have just recently been introduced into the Chinese market. There’s also a growing demand for seafood in China, both because of the increasing health concerns over local Chinese seafood and western has access to some types of seafood that can’t be found in China.

• Packaged Healthy Foods

You can also appeal to Chinese consumers with healthy foods that are a bit easier to ship. Think packaged food items that include healthy ingredients like dried fruit and whole grains. Chinese consumers, especially young people, are more interested in food trends. Sometimes Chinese consumers can’t get these trendy food items from local Chinese sellers.

 

• Wine

Wineries and small wine brands can appeal to Chinese consumers as imported brands. Especially for brands that operate in desirable regions, selling in China can lead to plenty of growth opportunities.To Sell in China you have to localize your content

 

 

• Baby Food

Baby Food is another one of the most popular product categories among Chinese shoppers. And baby food is a huge product within that niche. Gerber, for example, has found a lot of success by expanding its offerings into the Chinese market and introducing healthy food for the growing number of babies in China. Moms also want to make sure they have the best possible products when it comes to taking care of their new babies. So companies that provide breastfeeding accessories and similar products can appeal to new parents looking to get the very best products for their growing families. In addition, baby accessories like bottles, rattles, and playsets can also appeal to those family-oriented consumers who are willing to pay a premium to get the best possible products for their kids.

source CIW

• Sporting Goods

Sporting goods and athletic gear are also popular. This category can range from outdoor gear to equipment for specific sports or workout activities. These areas aren’t really developed from a brand standpoint in China,  so there’s a great opportunity for other brands and resellers to take the lead of Stadium Goods in tapping the market in China.

• Gadgets

Technology is a huge market in China, so consumers like all different kind of gadgets from international sources. But if your company has a unique offering that isn’t everywhere in China already, it could certainly appeal to that customer base.

 

Tips For E-commerce Success in China

Here are some important rules to remember if you want to sell online in China:

• Presence on established e-commerce platforms should be part of your strategy to reach the large portion of the market who rarely shop elsewhere. The biggest player, TMall, accounts for 45.1% of online B2C sales and 360buy is 17.4%

• Social Media such as Wechat, Sina Weibo is intimately tied to with online shopping and should also be a key pillar in your digital marketing strategy. 85% of consumers frequently use social media to share their online shopping experiences and 55% have participated in a discussion about a foreign brand.

• Customer Service is important for Chinese customers who often chat or call before making online purchases. It’s always good to get someone to respond to queries when Chinese are online shopping 24h/24 is a good guideline.

• Online Payments are not like in most western markets where credit cards are widespread. In China, you have to offer the trusted Alipay and methods such as cash on delivery.

• A Chinese website is not only imperative to online sales but also offline sales. 37.6% of Chinese consumers regularly increase their brand awareness through brand’ websites and a further 47.5% claimed official websites increased their purchase intent; much more than the traditional channels like TV, radio, and newspapers.