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​Due to rising health awareness and increasing disposable income among Chinese netizens, the vitamins and food supplements market is recording record growth, becoming the biggest market in the world, accounting for 5.14 billion dollars in 2023. China is facing many problems, like an aging society, social stress, and environmental problems like air and water pollution…
The Chinese market is highly attractive for global brands due to its immense potential and passion for beauty. It is an ever-evolving landscape that’s developing at a rapid pace and bringing massive opportunities along. Recently, the beauty supplements market in China is under the spotlight. It has become the buzzword in the industry, as they…
China is a giant market for OTC drugs products , most of these Pharma firms have introduced health consumer brands. These OTC drugs products are being advertised alongside pharmaceuticals on Chinese television and satellite channels in the past, but it is via e-Commerce that EVERYTHING Is sold today. Tmall Global, JD Global and all cross…
Chinese people care more about their health and are more likely to search, read and search for information. Recently, “magnesium”, a key supplement that has been a popular sale on Chinese e-Commerce platforms for health supplements, was a top seller on tmall Global for June shopping festival. It is an essential mineral, especially during the lockdown…
After six years, the Chinese Nutrition Society reissued the “Dietary Guidelines for Chinese Residents (2022)” in April 2022. This sparked heated debate within the society. The updated version of the guidelines includes improved guidelines for food intake, food types, and intakes. It also advocates, for the first time, the ‘Oriental healthy eating pattern’. This is…
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