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Thsi article is done by marketers in China, working on Ground Let’s cut through the noise: vodka is having a moment in China, and it’s not happening in bars or nightclubs — it’s happening online. Welcome to the 2025 China alcohol market, where vodka is thriving on e-commerce platforms, Douyin livestreams, KOL cocktails, and Redbook…
Here’s the hard truth: if you’re thinking of shelling out big bucks on a top KOL (Key Opinion Leader) in China, you better be 100% ready—or you’re going to watch that investment go up in smoke. KOLs in China can drive massive exposure, but if your brand isn’t prepared, you’ll end up bleeding money instead…
The Nutrition ZMA (Zinc Magnesium Aspartate) market in China is experiencing a HUGE evolution in 2024. We can see a growing consumer demand in China, shifting market dynamics, and regulatory landscapes. This article is proposed by GMA, a ROI ecommerce agency in China (done professional analysis and contextual data, that encapsulate the state of the…
China’s dairy industry is undergoing a revolutionary shift, with protein-enriched products emerging as the new trendsetters. Spearheaded by dairy giant Mengniu, the focus is now on innovating localized protein-rich dairy products, particularly in ready-to-drink (RTD) formats. read more This move aligns with China’s Health China 2030 initiative, which recognizes dairy as a key nutritional element….
The Chinese Fruit Juice Beverage Market Exceeds USD 10 Billion As consumers’ awareness of health and wellness grows, more and more people are turning to products with higher fruit juice content. As consumers shift from fruit juice beverages to 100% fruit juices, the industry size is continuously declining. From 2011 to 2021, the proportion of…
Master article with all trends 2023 by experts. As the 15th year of Double 11, or Singles Day, approaches, it has evolved from a Tmall initiative to one of the most significant annual events in the e-commerce industry, carrying with it high expectations. Especially this year, Double 11 is edefining the value of mega sales…
To support the growing merchants on the platform, Tmall has initiated the “Thousand Stars Plan”, aiming to recruit 1,000 high-potential brands from new trending categories every year. What is that exactly ? This campaign from Alibaba provides a “3+1” support service, with the goal of cultivating 1,000 brands with a turnover of over 10 million,…
Unlike in the West, Chinese people hardly ever visit company websites or use emails for communication. This has led brands to seek methods of “capturing” these consumers’ attention by creating exclusive content on social media platforms. Companies attract consumers, by bringing them to their private traffic pools, where they can attract them with special offers…
After two years of the pandemic, Chinese shoppers quickly shifted their attention toward beauty and self-care products that offer a higher level of physical wellness. Recently, self-care products, particularly the ones with supplementary functions or additional benefits are gaining attention from Chinese consumers. As a result, brands are rapidly regaining their prominence and making their…
As the population ages and wealth increases in China, knowledge, and understanding of nutrition expand; consequently resulting in a large surge for health supplement products. Additionally, the pandemic has sparked an unprecedented interest in personal fitness and wellness, leading to a remarkable expansion of the health supplement sector. The Chinese health supplements market is growing fast,…
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