Alibaba Group’s double 11 (black friday in China) is a Chinese Shopping Festival concluded Friday 11 November 2022. It delivered sales for brands in line last year, despite the economic and COVID headwinds.
Tmall is the largest etail event, the creator employed virtual influencers, highlighted rewards programs and hosted record numbers of product listings to boost the festival.
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RMB540.3 billion ( 84.54 billion).
Double 11 (or Singles’ Day) is a shopping holiday that outnumbers Cyber Monday and Black Friday. Alibaba reported last year that it had generated gross merchandise value (GMV), of RMB540.3 billion ( 84.54 billion).
Large and small brands can use the 18-day campaign online to increase awareness and launch products in the most populous country in the world.
This event is undoubtedly the best of the year, usually. It increased marketing spending on Alibaba’s cross border marketplace Tmall Global by almost 40% over previous months.
1,009 Brands participate to double 11
21 million products available to more than 1 billion Chinese consumers. The festival saw 1,009 Tmall Global brands increase their GMV by more than two-thirds year-on-year.
Perennially-popular categories like beauty and consumer electronics saw strong growth during 11.11
Top livestreamer generate RMB210 million (USD29 million )
China’s Lipstick Queen Austin Li broke the record for #china live streaming sales during the Double 11 Festive sales.
People familiar with the matter say that on October 24, Austin Li’s total estimated sales exceeded RMB210 million yuan and that RMB460 million viewers watched the entire Livestream shopping. This result was more than double last year and sets a new standard for China’s live shopping broadcast GMV.
The first day of Double11 festive’s presales GMV in Austin was estimated to have accounted for 3.4% China’s beauty market share.
It is clear that Austin’s presale launch this year has seen incredible growth compared to 2021.
