Are you finding it tough to unlock the full potential of Douyin for your e-commerce venture? Don’t worry, you’re in good company – many brands have been right where you are. We’ve explored the intricacies of Douyin’s e-commerce platform and discovered an abundance of opportunities for businesses to elevate their e-commerce sales game.
In this blog post, we’ll take a comprehensive look at how to navigate and thrive within this flourishing social commerce ecosystem. So let’s dive headfirst into the dynamic world of Douyin E-Commerce – your key to unlocking China’s vast online marketplace!
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Key Takeaways
- Douyin is a big social media platform in China. It helps businesses sell products to lots of people (Douyin users are reaching 750 million, only second to WeChat).
- To start with Douyin, make an official account first. This gives you access to ads and more ways to reach customers.
- Setting up a shop on Douyin is easy. Adding at least 10 videos allows you to open your store. Remember, the costs include a service fee and some part of sales goes back to Douyin!
- Trends like KOCs, Micro-KOLs, and Mid-Tier KOLs now rule influencer marketing there! AI technology also brings new ways for content creation in e-commerce.
How to Open a Douyin Official Account
Diving into the Douyin world starts with setting up an official account, a crucial step that allows you to tap into its massive user base and reap numerous benefits ranging from brand exposure to customer engagement.
From your PC or Douyin app, you can easily create an account in a few simple steps, opening doors for your business’s online presence on one of China’s largest social media platforms.
What is a Douyin official account?
A Douyin official account is like a key. It opens the door to business accounts on the platform, which many know as TikTok in the West. This step helps you unlock full ad services and other features on Ocean Engine.
Having one lets your company jump into marketing in China. The benefits are huge! To make this possible, create a Douyin business account on the ByteDance platform first. That’s how you get started with Douyin marketing.
Benefits of opening a Douyin official account
Having a Douyin official account helps your brand in many ways. It lets you spread the word about your business and attract consumers better. More people can see and know about what you sell.
You also get to make more fun videos. Your videos can be longer when you have an official account. This means more time to show off your products or tell your story!
Selling gets easier too! An official account allows you to open a store right on Douyin. You can then sell products straight from your page.
Paid ads are another plus point of an official Douyin account. With these, even more people will see what’s new with your brand! And let’s not forget, that having an official account brings unique tools.
These help create a look that stands out and is true to your brand.
Steps to open an official account on Douyin
Opening a Douyin Business Account can help you tap into the vast user base of China’s popular short video platform. Here’s a step-by-step guide to assist you:
- Download the Douyin app from the App Store (iOS) or from the Douyin website for Android.
- Open the app and choose to register an account. You can register using a phone number, QQ, Weibo, WeChat, or email.
- Verify your account by entering the code sent to your chosen registration method.
- Once registered, go to your profile. Click on the three dots in the upper right corner to access “Settings.” Scroll down and find the option “Switch to Business Account” or similar, then follow the instructions on the screen.
- Provide the required business information, including your Business License, Business Registration Number, Legal Representative Information, etc.
- Submit your application for verification. The verification process typically takes up to a week and you need to pay a 600 RMB fee.
- Once verified, you’ll receive a notification. Set up your Business Account by adding your business details, profile picture, and other relevant information.
- Start creating and uploading engaging content that aligns with your brand and attracts your target audience.
Remember, Douyin is a platform for creativity and engagement, so keeping your content interesting and engaging is key to building a successful Business Account. Additionally, ensure compliance with Douyin’s community guidelines and advertising regulations to maintain a positive presence on the platform.
How to Open a Douyin Store
If you’re looking to leverage your brand on China’s largest short-video app, opening a Douyin store is a step in the right direction. The process is simple and straightforward! Firstly, understand that there are associated costs such as a nominal technical service fee and other margin expenses.
Once done with these financial tidbits, dive straight into the application steps to have your store up and running in no time. You’ll enjoy the several functions offered by Douyin stores that can help boost sales for either luxury or fashion brands through strategic promotion tactics.
Be ready to make an impact in the e-commerce sector with your very own Douyin online space! In 2022, Douyin’s gross merchandise value reached $69 billion, recording rapid growth and not planning to stop any time soon, especially when it comes to the local services market.
Leveraging your Douyin store
Having a Douyin store lets you reach young Chinese buyers. Over ten videos, and you can set up your own store. Sell products straight to the buyer from here. Make use of Flagship Stores on Douyin too. In fact, Douyin stores are on the way to becoming a better solution than traditional e-commerce platforms like Tmall or Taobao.
Brands get to show off their items this way. It’s giving online sales a fresh look! Get your brand seen and loved by lots of people in China with your Douyin store!
Thanks to a mix of social media and e-commerce, Douyin manages to introduce prospective customers to a new way of shopping, which attracts more and more Douyin users.
Steps to open a Douyin store
Here are easy steps to open a Douyin store.
- First, set up your Douyin official account.
- Add at least 10 videos to your Douyin account.
- Next, check your account’s facts and features.
- If you need help, get a certified Douyin Partner like us!
- Choose the type of store you want on Douyin.
- Finally, get your company approved for a store setup.
Cost of operating a Douyin store (technical service fee, margin)
Operating a Douyin Store does involve certain costs, primarily the technical service fee and a margin. It’s important to understand these costs to budget effectively for your e-commerce venture on Douyin.
| Cost | Description |
|---|---|
| Technical Service Fee | This is a mandatory fee that e-commerce players have to pay to Douyin for the technical services provided. These services include the daily operation, management, and upkeep of your store. The fee may vary, but it’s essential to consider it when planning your budget. |
| Margin | The margin is what Douyin earns from your sales. It’s a percentage of the total revenue, which is automatically deducted from your sales earnings. This acts as Douyin’s commission for providing you the platform to sell your products and reach a wider audience. The specific percentage can fluctuate based on a variety of factors, but it’s important to keep it in mind as it directly affects your profit. |
Apart from that, there is also a deposit to pay, which ranges between 2000 and 5000 RMB, depending on the type of store. Counted with the technical service fee, the cost of opening up a Douyin store might be up to 10,000 RMB (around $1400 dollars).
Remember, opening an in-built Douyin store can still be a more cost-effective choice compared to other third-party platforms. Not only can it save costs, but it also allows your brand to leverage Douyin’s e-commerce and Shopping Ads for greater brand exposure, which is of course a great marketing strategy on this platform.
Functions of Douyin store
A Douyin store is much more than a place to sell goods. It helps you run your whole business. You can list all of your products for people to see and buy. The web shop lets you show ads to draw in more shoppers.
If buyers have questions, they get answers fast through top-class customer support at the Douyin store.
You can plan sales events that will excite folks and make them want your stuff even more! And don’t worry about keeping track of stock – Douyin’s smart system manages it for you so no one orders a sold-out item by mistake.
The best part? This platform shares loads of helpful data with sellers. With this info, you’ll know what sells well and what doesn’t on Douyin’s online marketplace. Now, sending out orders won’t be hard because the site even aids with order fulfillment! To get extra eyes on your stuff, use Crosspromotion – team up with other stores for shared ad campaigns.
Latest Trends and Strategies in Douyin Online Shopping
Explore the evolving world of Douyin E-commerce as we delve into influential Chinese marketing trends like KOCs, Micro-KOLs, and Mid-Tier KOLs. Keep abreast with exciting updates from the 618 festival in 2023 and learn how AI technology is revolutionizing content creation on Douyin.
The rising power of KOCs, Micro-KOLs, and Mid-Tier KOLs in Chinese influencer marketing
KOCs, Micro-KOLs, and Mid-Tier KOLs are making a big splash in Chinese influencer marketing. They give you more bang for your buck. Their realness stands out to people. Plus, they know how to talk to specific groups of fans.
This makes their content feel special and one-of-a-kind. Many companies see the value they bring. That’s why more money is going into this type of influencer marketing these days in China.
In the past, top stars got all the attention. But now things are changing! The focus is shifting towards authentic mid-tier influencers who can deliver quality above all else.
Customers want detail! So that’s what KOCs, Micro-KOLs and Mid-Tier KOLs aim to give them with specialized knowledge across different areas.
Overview of the 618 festival in 2023
The 618 festival in 2023 was big. It is China’s second-biggest online shopping day after Singles’ Day. Chinese shoppers spent a lot of money. They used $111 billion during the event! Douyin made sure to link short videos to shopping carts.
This happened 130 times during the festival. Douyin also started selling beauty products then. More people bought, so brands sold more and got bigger too! The festival helps a lot with sales and getting more buyers for brands.
Revolutionizing content creation with AI technology (AIGC)
AI is changing how we create content for e-commerce. It’s fast and can do a lot of work. This new tool, called AIGC, lets us make things quickly without much help. It has a big role in making tasks easy and fast to do.
This makes businesses think about their e-commerce plans again. AI may break the normal way we do things in e-commerce and bring new ways to the table. For example, it can change how we size clothes in the fashion world online.
How GMA Can Help Your Brand Succeed on Douyin E-Commerce
Unlock the potential of Douyin E-commerce for your brand with GMA, a ROI-focused agency adept in crafting winning strategies to propel your sales on Douyin. Are you ready to revolutionize your marketing efforts? Read on!
GMA’s role in boosting your brand’s sales on Douyin
GMA knows how to boost e-commerce business sales on Douyin. We have the know-how and tools needed. Using these, we can grow your market share quickly. GMA uses interest-based ads for better results.
These ads make buyers happy and improve their lives. More sales mean more money from ads in China with GMA’s help! We also guide brands to do well in China’s unique business space.
ROI-focused agency for long-term benefits
GMA is ready to help your brand grow on Douyin E-commerce. We are a certified agency, meeting all the strict rules set by Douyin. Our plan focuses on getting you results that count: more sales and bigger returns from what you spend on advertising (ROI).
There’s a lot of money to be made in the Chinese market, especially when selling through Douyin. With our know-how and smart strategies, GMA can unlock this growth for your brand.
How to get started with GMA for Douyin E-commerce success
If you’re ready to start your journey on Douyin eCommerce, contact us! We have more than 10 years of experience in China, and a team of Chinese and foreign experts that have the expertise and know-how that you need.
Tell us about your brand and your goals for the Chinese market and we’ll see what are the best ways to achieve them! Let’s start today!
