Matt Sun, Tmall Specialist at EAC Ecommerce China Agency. 10 years managing F&B brands on China’s e-commerce platforms. Direct experience with Nescafé, Yili, and Swisse on Tmall store management, product strategy, and campaign execution for the Chinese market.
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Matt Sun
Matt Sun is Account director at ECA , tmall expert Follow me on Twitter
Sectors
Let’s talk about one of China’s most quietly massive markets. The kind brands don’t put in their board presentations — but absolutely should. China’s sexual wellness sector hit 193.7 billion CNY in 2024. That’s not a rounding error. And it’s growing at 6-7% per year. If you sell adult products, intimate health items, contraceptives, or […]
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Food & Beverage
Yogurt in China. Not the most exciting category on paper. But wait until you see the numbers — this market generates more revenue than the entire GDP of some European countries. And it’s still growing. So if you’re a dairy brand sitting on the fence, this article is your nudge. We break down the China […]
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Sectors
Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]
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