Social Media in China

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The opportunity for brands in China to target Daigou as a brand ambassador

The opportunity for brands in China to target Daigou as a brand ambassador

The emergence of the Chinese middle class continues to grow exponentially. This change has given individuals new aspirations in terms of consumption, particularly in terms of quality of life, which is generally reflected in the purchase of luxury goods. The Chinese luxury market The luxury market in China is much more expensive than abroad due…

How Social media in China can support your e-commerce sales

How Social media in China can support your e-commerce sales

Nowadays, integrating social media strategies is necessary in order to become successful in the e-commerce business. Social media is the key to success for e-commerce companies in China. In China, the power of social media platforms has rapidly increased and now, is part of Chinese daily life. But its influence has also extended to the companies…