If you want to reach a wide audience within the middle kingdom, then advertising is the fastest and most efficient way to go about it. It allows consumers to find you easily while searching for either your brand, or related information about the products and services you provide.

 

Baidu: Presentation

In the west Baidu is known as the “Chinese Google”. Indeed, China leading search engine creators inspired themselves from Google, and by inspire I mean they copied the concept entirely. It is arguable that the technology behind Google is more advanced, but it is counter balanced by the fact that Baidu has developed its own ecosystem with Chinese users as a focus. Consequently, it is now the best suited in this language. It is estimated that Baidu has around 663 million users using its services every month.

Now let’s see how we can put it to work.

Infographic BAIDU English PP

How Does Search Advertising Work?

If you are not familiar with advertising on search engines, such as Google Adwords, let us explain. The model is PPC (pay-per-click) or CPC (cost-per-click). You choose different words or phrases for which you want your text ad to show up for, they are called keywords. The more people are bidding on a specific keyword, the higher the price for it goes. Once you start working with us we take care of everything.

Here is a representation of how your ads would be displayed in China:

Baidu-ads

Our Services and Process

Our methodology is as follows: First we define with you the scope of your activity. Before we start creating your first campaign, we take the time to put ourselves in your audience shoes. We brainstorm with you about what your key objectives are and how to respond to it in the most efficient manner. These are essential steps in order to start advertising with on solid grounds.

Keywords Research: Only the most relevant must be targeted. We want to avoid too broad keywords that gives too few leads. And also the creation of ad-groups, to better target the different aspects of your offer.

Geographic Targeting: Relevance is here key as well. If your product or service is only available in Shanghai, then no need to advertise it all over China.

Adcopy Writing: CTR (click through rates) is important. We have a dedicated team of copywriter that will create several ads copy.

Tracking and Optimization: Probably the most important part after good planning you’re your campaign goes on we will receive numerous data for us to analyze. Which will allow us to tweak our strategy to improve return on investment. Bidding strategy, the addition of negative keywords, dividing your ads in relevant groups and focus your budget on the geographical areas and times of the day that work the best.

Reporting: Every month, we provide you with a report giving you key insight about how your advertising campaigns are doing.

 

Pricing and Complementary Services

We also have a separate service to redesign websites and landing pages to increase your conversion coming from the search engines or even other sources such as social media. Simple changes in a page often result in much more leads and sales, reducing your cost of acquisition for new customers.

Contact us Now to know more about the pricing of our different solutions. 

See our BAIDU SEO and SEM page 

Gentlemen Marketing Agency

see also digital trends in China