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Introduction to Ferrero Rocher’s Market Strategy in China Ferrero Rocher, an iconic global chocolate brand, has carved a unique niche in China’s confectionery market, particularly with its Ferrero Rocher (金莎) chocolates. The brand’s success story in China is not just a tale of a product’s popularity but a masterclass in market adaptation and cultural integration….
China’s mother and baby care industry is entering in a transformative phase, characterized by evolving consumer preferences and intensified market competition, instead of Tmall Global China is dynamic , changing ecommerce landscape, Douyin(Tiktok) emerges as the Ecommerce platform for brands looking to communicate AND sell directly to right audience. Douyin, known internationally as TikTok, is…
In recent years, China has witnessed a significant surge in the popularity of anti-aging products, particularly among the younger generation. Driven by a culture that places a high value on youth and beauty, Chinese millennials are increasingly buying in anti-aging pills and supplements. These products promise to stave off the visible signs of aging, aligning…
China’s dairy industry is undergoing a revolutionary shift, with protein-enriched products emerging as the new trendsetters. Spearheaded by dairy giant Mengniu, the focus is now on innovating localized protein-rich dairy products, particularly in ready-to-drink (RTD) formats. read more This move aligns with China’s Health China 2030 initiative, which recognizes dairy as a key nutritional element….
The Chinese Fruit Juice Beverage Market Exceeds USD 10 Billion As consumers’ awareness of health and wellness grows, more and more people are turning to products with higher fruit juice content. As consumers shift from fruit juice beverages to 100% fruit juices, the industry size is continuously declining. From 2011 to 2021, the proportion of…
China is the world’s largest e-commerce market. It will reach US$1.55 billion in sales by 2024 and global, international e-commerce platforms control a market share of over 92 percent, foreign engagement with the Chinese online retail sector is at its most prolific. The Chinese e-commerce landscape is changing a lot, with new players joining the…
Tmall reported increases in gross merchandise value (GMV), orders, and participating merchants in its 2023 11.11 campaign compared to the previous year. 2023 Tmall Double 11 event 2023 Tmall Double 11 event, highlighting the significant achievements of various brands and industries during the sale. Key Highlights of Tmall Double 11, 2023: Performance of New Brands:…
This article analyzes the performance of JD.com during the first phase of China’s “Double 11” (Singles’ Day) sales event in 2023. The analysis covers various product categories, brand performances, and consumer trends. Prices… prices… and Prices JD.com adopted a strategy of immediate sales plus pre-sales for the Double 11 promotion, which began on the evening…
The article reviews the successful completion of the 20+ day Douyin Mall Double 11 Festival. This event marked a breakthrough in sales for the mall, with brands achieving record-high performances. Douyin E-commerce Douyin E-commerce emphasized a “no bundling” strategy in discount plays, offering unbeatable prices through official discounts and mall gold cards. Brands leveraged key…
Situation is complictaed now in China, he Denied rumours. The topic #LiJiaqiDoubleElevenIncomeExceeds25Billion# surged on the hot search on Weibo and other social Media platform. 25 billion yuan of revenues? 3Billion $ in one week ? Media reports claimed that according to statistics from Li Jiaqi’s team and calculations based on the sales volume and pricing…
As the clock struck 23:59 on November 11th, the 15th edition of China’s e-commerce battle, famously known as “Double 11” or Singles’ Day, came to a close. This year, major platforms Tmall and JD.com, following last year’s trend, once again chose not to disclose their total sales figures. However, their statements revealed positive growth trends…
Master article with all trends 2023 by experts. As the 15th year of Double 11, or Singles Day, approaches, it has evolved from a Tmall initiative to one of the most significant annual events in the e-commerce industry, carrying with it high expectations. Especially this year, Double 11 is edefining the value of mega sales…
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