Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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  • How to Market a New Luxury Brand in China

    Global management consulting firm Mckinsey & company’s apparel, Fashion, and luxury group in a report released in 3029 mentions how luxury brands will have their biggest opportunities in a  Chinese market where is accounted to behalf of the world’s luxury consumption. In this article, we will give some significant principles that every brand should pay attention…

  • Alibaba innovated and surprised with the AR , AI

    Alibaba’s Innovations in AR and AI: Latest Trends and Surprises Alibaba, China’s e-commerce giant, has consistently been at the forefront of technological innovation, leveraging cutting-edge technologies like Artificial Intelligence (AI) and Augmented Reality (AR) to revolutionize the shopping experience. These innovations are not just enhancing customer engagement but are also setting new standards for the global e-commerce industry. In…

  • Key of E-commerce players in China (2025)

    China’s e-commerce landscape is one of the most dynamic and competitive in the world, with platforms like Douyin (TikTok China), Tmall, and Pinduoduo dominating the market. Each platform has its unique strengths and caters to different consumer segments. In this article, we’ll explore the latest updates and trends for these platforms as of 2025, focusing on their strategies, strengths,…

  • How to sell on Tmall Global?

    Following China’s digitalization and innovation in new technologies, the Chinese are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of cross-border e-commerce companies like Alibaba Group, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer).  E-commerce platforms have become an eldorado for international businesses that…

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    5 Simple Tips to Export to China (2025)

    Export to China means bringing your products to the fast-growing market in the world, for exports companies have only one goal: growth in profits. Therefore focus on getting your export products into the Chinese market, reaching unprecedented Chinese modern consumers is a key point, export to China with reliable Chinese importers will add millions to…

  • Chinese e-commerce is changing

    How Chinese E-Commerce is Changing: 5 Major Trends Shaping the Future China’s e-commerce market, the largest in the world, is undergoing rapid transformation. With over 1 billion internet users and a digital-savvy population, China has become a global leader in e-commerce innovation. However, the market is far from static. New technologies, shifting consumer behaviors, and regulatory changes…

  • Ecommerce: What Chinese Consumers Are Buying Like Crazy

    Imagine a platform where entertainment meets e-commerce, where short videos and livestreams don’t just showcase products but sell them instantly. That’s Douyin, China’s powerhouse of social commerce. Welcome to the Douyin Shopping Originally launched as a short-video app, it has evolved into one of the most lucrative e-commerce ecosystems in the world. Unlike traditional e-commerce,…

  • How to leverage Chinese KOL for E-Commerce? Comprehensive 2025 Guide for Brands

    How to Leverage KOLs in China? Key Opinion Leaders (KOLs) are a cornerstone of marketing in China. With their massive followings and deep influence over consumer behavior, KOLs can help brands build awareness, drive sales, and establish credibility in the competitive Chinese market. However, leveraging KOLs effectively requires a strategic approach. In this article, we’ll…

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    TikTok Shop : Decoding Video E-Commerce

    In China, TikTok Shop = Douyin E-Commerce, and it’s the future of online shopping. Unlike traditional marketplaces, Douyin turns entertainment into instant sales, making every short video, livestream, and ad a potential one-click purchase experience. 📊 Key Douyin E-Commerce Facts (2025):✅ Over 1.2 billion active users—your customers are here.✅ 80% of Douyin users have purchased…

  • Alibaba, the leader in the Chinese E-Commerce in 2025?

    Alibaba: The Leader in Chinese E-Commerce – A Comprehensive Analysis Alibaba Group, founded in 1999 by Jack Ma, is not just a company; it’s a symbol of China’s rapid economic growth and technological innovation. As the undisputed leader in Chinese e-commerce, Alibaba has transformed the way people shop, sell, and do business in China and…

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    How to attract Chinese consumers in your restaurant ?

    8 Short Tips to Attract Chinese Consumers to Your Restaurant Restaurants are everywhere in China, but Chinese people are still spending time searching for a good place to eat. Nowadays, to make a difference and profit from this market, restaurants have to be smarter and take place in the O2O services (online-to-offline) trend in China….

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