Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

How to Sell Watches in China: Best Platforms & Tips
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How to Sell Watches in China: Best Platforms & Tips

In the dynamic world of luxury goods, watches have stood the test of time (pun intended) as symbols of prestige, craftsmanship, and tradition. As China emerges as one of the largest consumer markets in the 21st century (and luxury watch sales exceeded $10.89 billion in 2023), tapping into its vast potential is the ambition of…

Liquor Latte Collaboration by Moutai and Luckin Coffee
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Liquor Latte Collaboration by Moutai and Luckin Coffee

September 4, 2023, Beijing – Imagine a blend of coffee and a legendary Chinese spirit, Kweichow Moutai, coming together to create a sensation that’s sending taste buds on a wild ride. That’s precisely what happened when Luckin Coffee, the famed Chinese coffee chain, teamed up with the esteemed Kweichow Moutai to craft something truly extraordinary….

The Online Pharmacy Market in China is Growing Fast, Here’s Why
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The Online Pharmacy Market in China is Growing Fast, Here’s Why

China’s online shopping isn’t just about clothes and gadgets anymore. Nowadays, more and more people are buying their medicine online. Why? With fast-growing cities and everyone getting smartphones, it’s just easier. Plus, as China’s middle class gets bigger, they’re spending more on health. However, selling medicine online has its own challenges. Rules about selling drugs…

Natural Cleaning Products Market in China: The Demand is Growing

Natural Cleaning Products Market in China: The Demand is Growing

Do you ever wonder what it takes to make a lasting impression in the heart of one of the world’s most dynamic and burgeoning consumer markets? Picture this: a nation of over 1.4 billion people, where ancient traditions blend seamlessly with cutting-edge technology, and where the pursuit of a cleaner, greener future has never been…

Sell on Kaola, China’s Cross-Border E-Commerce Platform

Sell on Kaola, China’s Cross-Border E-Commerce Platform

With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing new technologies and innovations. A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base. Today we are taking a deeper look into…

Douyin’s Strategic Move into the Food Sector in China
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Douyin’s Strategic Move into the Food Sector in China

Despite facing significant competition in the food delivery market, Douyin remains committed to carving out a substantial market share in this sector. On September 4, in response to media reports suggesting that Douyin had abandoned its food delivery aspirations, representatives from Douyin’s Life Services team clarified to Business that they are indeed progressing with their…

The Popularity of Wellness Brands in China: the Lululemon case Study
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The Popularity of Wellness Brands in China: the Lululemon case Study

The Evolution of Wellness is crazy in China this year in the aftermath of the pandemic, with Lululemon reports a 79% jump in China sales. China’s definition of wellness has undergone a seismic shift. It’s not simply about physical prowess anymore. Today’s consumers have a heightened sensitivity to the importance of mental well-being and the…

China’s healthcare sector is a blend of opportunities and challenges

China’s healthcare sector is a blend of opportunities and challenges

The Revitalizing China’s Health Sector: Opportunities and Insights from Health Brands’ Success Stories China’s healthcare landscape is undergoing significant transformation, stimulated by growing incomes, a health-conscious public, and an aging demographic. The Chinese government, recognizing the potential, is strategically placing healthcare at the forefront of its policy-making. Amidst these evolving dynamics, let’s delve into the…

The $15 billion Louis Vuitton Box is a “hot” Topic in China
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The $15 billion Louis Vuitton Box is a “hot” Topic in China

Jackpot for Louis Vuitton for this Mega marketing operation in China. NFT-Based Mystery Box Trend in Luxury Fashion The lines between digital and tangible luxury continue to blur, thanks to the innovative adoption of NFT-based mystery boxes. This year, fashion heavyweight Louis Vuitton embraced this burgeoning trend, introducing their debut NFT mystery box – the…

How Public Relations in China Work Compared To The West?
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How Public Relations in China Work Compared To The West?

Navigating the world of public relations can feel like a maze, especially when doing business in culturally diverse areas such as China. I’ve been there too and know that understanding how PR works across these cultural divides is vital to successful communication. This blog post will demystify this complex subject, explore key differences between Chinese…

Coffee or Tea? A growing trend in China
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Coffee or Tea? A growing trend in China

Step into China, where tea and coffee aren’t just beverages but reflections of a rich cultural heritage and modern aspirations. Foreign tea and coffee brands, are you ready to explore the captivating narrative that unfolds here? China’s tea legacy spans centuries, a symphony of flavors and traditions. Your journey into this market offers a chance…

How to Sell on Pinduoduo? Merchant Guide

How to Sell on Pinduoduo? Merchant Guide

Entering the Chinese market is not as easy as it might seem. You have to understand it beforehand in order to maximize your potential success. Understanding the e-commerce environment is crucial, you will have to target China’s key platforms, such as Pinduoduo, one of the most successful social e-commerce apps. This article will walk you…