Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Chinese Influencers: KOLs Vs Wanghong

Chinese Influencers: KOLs Vs Wanghong

Influencer marketing is booming and quite different in China. This year, the country’s influencer economy is estimated at $17.16 billion. A lot of foreign brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in China? Today let’s talk about the difference between these two groups…

Alibaba paid $2 Billion in cash to acquire NetEase Inc

Alibaba paid $2 Billion in cash to acquire NetEase Inc

The Chinese tech giant Alibaba Group paid about $2bn for NetEase’s cross-border online shopping platform. Launched in 2015, NetEase Kaola opened its first brick-and-mortar flagship store in Hangzhou in January. The Chinese eCommerce platform carries more than 9,000 brands from 80 countries including apparel, maternity and infant care, household appliances, personal care, and other products….

China’s KFC reinvented its marketing strategies
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China’s KFC reinvented its marketing strategies

China is very competitive, Every food and beverage segment in China that can attract the youth target will benefit from huge consumption. Particularly in the drink market, there are currently many fusion drink concepts and youth-focused beverages.” KFC still holds its original concept With over 5,000 branches, KFC is American fast food’s biggest success story…

How to promote your Online English Teaching in China
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How to promote your Online English Teaching in China

Online education has broken the limits of time and space. Such convenience makes more people willing to learn. With a computer, mobile phone, or other smart electronic devices, one can learn whenever and wherever possible. It is especially helpful for those who want to make good use of fragmented time and don’t have big chunks…

Before making sales in China, it takes the trust of Chinese customers

Before making sales in China, it takes the trust of Chinese customers

China is among the largest countries in terms of size but also in terms of sales via the Internet! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan (2896 billion dollars). It is estimated that…

Understand the Face in Chinese professional life

Understand the Face in Chinese professional life

You might already know what is the Face concept in China. In case your relations with your Chinese business partners were limited to business trips, this article offers complementary details about the manifestations and impacts of the Face in China, in case you have to might daily with Chinese in your professional life. This understanding…