The Chinese Pork Market
Pig meat is crucial to Chinese cuisine, culture, and its economy. Many menus in mainland China list pork simply as “meat.” In China, the global population eats around 28% of the world’s meat, half of it being pork. Pork is often offered during wedding banquets, lunar new year, and other celebrations. The country’s pork consumption is greater than all the meat Americans consume annually.
Now that the country is wealthier than before, pork accounts for 70% of all meat consumed in China. Chicken is a distant second at 15%, with pricier beef and mutton accounting for Nowadays, the Chinese eat more meat products than ever, and China is importing more meat products than ever before, the ost imported items :
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- Edible offal of bovine animals
- Swine
- Sheep
- Goats
- Horses
- Asses
- Mules
- Hinnies
The meat market in China is the second largest sector in the country’s retail food market, after the fresh vegetables sector.
Nowadays, China occupies an important position in the global meat market. China is the world’s largest producer, consumer, and importer of meat. Pork occupied the most dominating position among all meat products in China market. Pork sales lead the meat sale, and pork sales accounted for the highest value in the Chinese meat market. Among all the types of meat, pork makes up 80% of the market, followed by poultry and beef.
Pork Consumption China
China butcheries slaughter almost 700 million pigs each year, by comparison with other meats, and pork meat is the most widely eaten meat among Chinese consumers. Chinese citizens consume on average 34.2 kg of pork meat per person, and the number is expected to grow in the future. Pork will remain Chinese people’s favorite meat in the years to come.
Pork demand in China
Geographically, China is not a beef consumption nation, but rather pork. Given the size of the market and its growing middle class, China’s pork market demand is now impacting the global pork industry. Chinese pork consumption grew annually for many decades, nowadays, China’s unprecedented economic growth has transformed the country into a global purchasing powerhouse.
As the Chinese market contains almost 1.4 billion inhabitants, brand-savvy Chinese consumers still deeply value the stringent food safety standards, improved pork meat products quality that imported foreign brands promise, and they are willing to pay premium prices for them, the growing middle class is the major purchasing power.
The higher demand for quality pork in China is more than Chinese producers can supply, that means pork import to China is on the rise which the beneficiaries of China pork market amazing opportunity is global pork producers, it’s time to care about the demand of China pork market.
Pork meat importers in China
China’s pork imports are set to double, China demand for more pork (Meat and edible meat offal, fresh, chilled, or frozen), pork meat importers in China are not easy to connect directly, besides there are necessary rules and regulations regarding pork import into China, pork import to China goes through different procedures, however, the crucial steps are only a few.
The number one step to get into the China market is to connect with Chinese importers for pork meat in China, obviously, for many pork producers, this is the key to get into China’s pork market, bring their pork products to Chinese consumers. In order to help pork meat producers, import/exports businesses,
DISTRIBUTION IN THE CHINESE MEAT MARKET
Hypermarkets and supermarkets are becoming the leading distribution channel in the Chinese meat market
Processed meat products are mainly sold through new retail formats such as supermarkets and hypermarkets, dominated by Hema Fresh (盒马生鲜) and Yonghui (永辉), the former has developed an innovative online-to-offline (O2O) value proposition. This suits the increasingly sophisticated and demanding needs of urban fresh-food shoppers with rising incomes.
People are now able to buy more expensive cuts of meat than before, leading to greater demand for variety and quality of produce. Foreign hypermarkets like Walmart, Aldi, and Costco have also been reaping the benefits of China’s growing meat market.
E-Retailers are gaining popularity as a retail place for purchasing meat
The popularity of online shopping has surged in China, paralleled with China’s rapidly growing e-commerce market. Hypermarket and supermarket chains now are gravitating towards offering a seamless online-to-offline shopping experience. Hema Fresh, Alibaba’s grocery chain, is one of the leading fresh food retailers that offer mobile applications for online orders as well as in-store catering and offline shopping.
Around 60 % of the sales in Hema Fresh are made via the Hema Fresh mobile application, and shoppers can have the orders delivered free within 30 minutes within a 3-kilometer radius of each store. Hema Fresh’s successful pilot in China’s “new retail” landscape has given rise to food retailers to rethink their distribution networks, and perhaps through creating opportunities for partnership or licensing.
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