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Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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New government regulations on live streaming in China

New government regulations on live streaming in China

A report by global accounting firm KPMG and AliResearch reported that China’s live streaming e-commerce industry totaled 433.8 billion RMB ($65.8 billion) in 2019 and is expected to double by the end of 2020. The live streaming market in China Live streaming is the real-time recording and transmission of audio and video content to a…

Baidu nears a $4b deal to buy  Joyy’s China unit

Baidu nears a $4b deal to buy Joyy’s China unit

According to a TechNode report, Baidu is nearing a deal to acquire Joyy’s Chinese operations for a deal worth US$3 billion to US$4 billion. Its overseas business will maintain independence. Baidu and YY did not respond to this news, at the time of writing. After this report, YY’s stock price surged to as much as…

What did the Launch of JD’s 2020 11.11 Campaign Look Like?

What did the Launch of JD’s 2020 11.11 Campaign Look Like?

The global shopping festival – Double 11 has just ended on the 11 November 2020. This festival has been considered as a momentum for the Chinese economic recovery. All Chinese retail platforms have gone all out to attract consumers, and among those platforms, there are two players who have handed out eye-catching results, which are…

CIIE 2020: US$72+ Billions worth of deals signed

CIIE 2020: US$72+ Billions worth of deals signed

From 5thto 10th November 2020 it was held in Shanghai the third edition of CIIE, The China International Import Export. What is CIIE and why is it so important? It is the first exhibition in China that is dedicated only to importations of products and services that boosts the presence of foreigner exhibitors. The initiative,…

China’s Ambition to Become the First Wind Power Market
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China’s Ambition to Become the First Wind Power Market

The wind power market in China China’s wind power industry has only gradually developed since the middle of the last decade, but China has become the main driving force of global wind power in the past five years. From the perspective of China’s power energy in recent years, wind power has become the third-largest source…

Top Three of the Most Popular Celebrities on Douyin (TikTok)

Top Three of the Most Popular Celebrities on Douyin (TikTok)

Douyin (Chinese Tiktok) is obeviously one of the most popular social networks in China. It was launched in September 2016 by the Chinese giant tech behemoth. It is positioned as a short music video UGC for Chinese young people. Since its launch, it gets viral in China as if he would never stop. As of March 2020, Douyin, TikTok’s…

Pinduoduo: The Second Largest E-commerce Platform in China 2020

Pinduoduo: The Second Largest E-commerce Platform in China 2020

There are lots of e-commerce marketplaces in china. So if you want to sell your products online, you have many choices possibilities, possibly too many and a little overwhelming to be honest. Alibaba and JD.com have been in a war over the Chinese e-commerce space for a decade or so, but a third player, Pinduoduo…

Alibaba Offers New Medicals Solutions: How Digital is Taking over Health Care in China?
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Alibaba Offers New Medicals Solutions: How Digital is Taking over Health Care in China?

Health care is an area of great concern in all countries. With the development of the Internet, digital elements are also integrated into the health care sector. From this perspective, we have to talk about China. Alibaba, the Chinese e-commerce giant, is very active in the fight against the Covid-19 epidemic. It has developed a…

How to Optimize your Conversion Rate and Visibility on WeChat Mini-program

How to Optimize your Conversion Rate and Visibility on WeChat Mini-program

Nowadays in China, WeChat has become the leading role in Chinese social media. No matter personal or professional affairs, Chinese people use WeChat and it is an indispensable communication tool in China. It plays an important role in Chinese modern lives. Indeed, it is an instant message app in the beginning, but now it has…

WeChat Marketing Tips for Companies

WeChat Marketing Tips for Companies

WeChat is the most used social network in China. This Mobile application has millions of active users in China and greatly covers the space of WhatsApp and Facebook. In China, those Western social networks are blocked by the Chinese Great Firewall. WeChat is used for voice messaging, audio messaging, sharing documents, and pictures, creating financial…

Pinduoduo’s Live-Streaming Real Estate Sale: Innovation or Loss-Leader?
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Pinduoduo’s Live-Streaming Real Estate Sale: Innovation or Loss-Leader?

At 20:00 on July 14th, with the cheers of the on-site staff, Pinduoduo and Haiya Group launched a live-stream for group purchases of real estate in China. This new type of selling properties has reached a record high sale of 1122 transactions in 24 hours! The success of this event allowed Pinduoduo to realize another…