Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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Perfume in China:  A Market Full of Opportunities
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Perfume in China: A Market Full of Opportunities

Looking to break into the Chinese perfume market? You’re not alone. This booming segment of China’s cosmetics market with untapped potential is attracting investors and entrepreneurs from all over the world. But what are the specific opportunities in this market, and what do you need to know before entering it? In this blog post, we’ll…

The 518th China Nutrition Day is a marketing treasure
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The 518th China Nutrition Day is a marketing treasure

After six years, the Chinese Nutrition Society reissued the “Dietary Guidelines for Chinese Residents (2022)” in April 2022. This sparked heated debate within the society. The updated version of the guidelines includes improved guidelines for food intake, food types, and intakes. It also advocates, for the first time, the ‘Oriental healthy eating pattern’. This is…

Imported Beers & Liquors in China: Trends
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Imported Beers & Liquors in China: Trends

We all know that the alcohol industry is one of the most lucrative markets throughout the world. But, in some country, it’s more lucrative than others. In China, it’s the case. Chinese people love alcohol and especially imported alcohol. It’s both a gift and a wealth sign and openminded. But breaking into the alcohol market…

China: why Jewellery Brands have to sell on E-Commerce?

China: why Jewellery Brands have to sell on E-Commerce?

Because China’s Boom of jewellery is driven by Young Chinese, Aka Gen Z China’s largest jewellery retailer Chow Tai Fook relies on its young, patriotic, and affluent Generation Z group to buy “China-chic”, pieces to drive growth. ┬áThe pandemic has seen substantial growth in demand for jewellery featuring Chinese symbols like dragons and the phoenixes,…

How to sell cherries with the power of Chinese e-Commerce?
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How to sell cherries with the power of Chinese e-Commerce?

The Chinese Cherry’s market is very interesting for producers in the world. You should read this article to have a better understanding of the Fresh Fruit market in China. Case study : How to sell Cherries on Chinese e-Commerce? China: Pinduoduo and the Chilean Fresh Fruit Exporters Association team up to welcome peak cherry sales…

Weiya the Queen of KOL is Punished by Chinese Autorities

Weiya the Queen of KOL is Punished by Chinese Autorities

Viya, China’s “queen of live streaming” influencer in China is punished with a 210Million USD fine for tax evasion. Her online presence has been wiped clean in Beijing’s latest crackdown against celebrity culture China’s Internet Celebrity Viya has been punished for tax evasion She was charged with hiding her personal income and other offenses in…

Top Secret to sell bird’s-nest in China
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Top Secret to sell bird’s-nest in China

China’s current bird’s-nest market: the demand fr high quality branded is increasing.The skin beauty effect has seen the Chinese bird’s-nest industry grow rapidly in recent years. While many things have changed in the process of building bird’s nests there are still some fundamental changes to the trade dynamics. Countries like Indonesia continue to collect nests…

Chinese Food and Beverage Regulations 2022 (+solutions)
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Chinese Food and Beverage Regulations 2022 (+solutions)

Beijing has released new Chinese Food and Beverage Regulations. Many are worried that their products will not be allowed to enter the huge market, as there is a Jan. 1 deadline. China’s customs authorities published new safety rules in April. These regulations stipulate that all foreign food processing, storage and manufacturing facilities must be registered…

Insightful Guide to Kickstart your WeChat Marketing Strategy

Insightful Guide to Kickstart your WeChat Marketing Strategy

If you are a marketer, brand, or company and haven’t started your WeChat marketing strategy yet, this guide will provide some insight into how to get started. It goes without saying that the Chinese social media app has an enormous user base of over 1 billion monthly active users. This is why brands should be…