Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

The Popularity of Wellness Brands in China: the Lululemon case Study
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The Popularity of Wellness Brands in China: the Lululemon case Study

The Evolution of Wellness is crazy in China this year in the aftermath of the pandemic, with Lululemon reports a 79% jump in China sales. China’s definition of wellness has undergone a seismic shift. It’s not simply about physical prowess anymore. Today’s consumers have a heightened sensitivity to the importance of mental well-being and the…

China’s healthcare sector is a blend of opportunities and challenges

China’s healthcare sector is a blend of opportunities and challenges

The Revitalizing China’s Health Sector: Opportunities and Insights from Health Brands’ Success Stories China’s healthcare landscape is undergoing significant transformation, stimulated by growing incomes, a health-conscious public, and an aging demographic. The Chinese government, recognizing the potential, is strategically placing healthcare at the forefront of its policy-making. Amidst these evolving dynamics, let’s delve into the…

The $15 billion Louis Vuitton Box is a “hot” Topic in China
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The $15 billion Louis Vuitton Box is a “hot” Topic in China

Jackpot for Louis Vuitton for this Mega marketing operation in China. NFT-Based Mystery Box Trend in Luxury Fashion The lines between digital and tangible luxury continue to blur, thanks to the innovative adoption of NFT-based mystery boxes. This year, fashion heavyweight Louis Vuitton embraced this burgeoning trend, introducing their debut NFT mystery box – the…

How Public Relations in China Work Compared To The West?
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How Public Relations in China Work Compared To The West?

Navigating the world of public relations can feel like a maze, especially when doing business in culturally diverse areas such as China. I’ve been there too and know that understanding how PR works across these cultural divides is vital to successful communication. This blog post will demystify this complex subject, explore key differences between Chinese…

Coffe or Tea - A growing trend in China
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Coffee or Tea? A growing trend in China

Step into China, where tea and coffee aren’t just beverages but reflections of a rich cultural heritage and modern aspirations. Foreign tea and coffee brands, are you ready to explore the captivating narrative that unfolds here? China’s tea legacy spans centuries, a symphony of flavors and traditions. Your journey into this market offers a chance…

How to Sell on Pinduoduo? Merchant Guide

How to Sell on Pinduoduo? Merchant Guide

Entering the Chinese market is not as easy as it might seem. You have to understand it beforehand in order to maximize your potential success. Understanding the e-commerce environment is crucial, you will have to target China’s key platforms, such as Pinduoduo, one of the most successful social e-commerce apps. This article will walk you…

How Should Apparel Brands Approach Chinese E-Commerce?
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How Should Apparel Brands Approach Chinese E-Commerce?

Imagine stepping into the world’s leading stage of online fashion, where the Chinese Apparel Market reigns over 70% of Chinese individuals already embracing online clothing purchases. The question that beckons: How can global fashion brands elegantly weave their E-Commerce narrative into China’s vibrant fabric? What an intriguing puzzle to solve, for it’s a journey not…

Douyin’s Life Services Transaction Value Surpasses USD 15 Billion

Douyin’s Life Services Transaction Value Surpasses USD 15 Billion

Douyin’s Life Services Transaction Value Surpasses 100 Billion RMB in First Half of 2023 On August 7, sources reported that Douyin’s Life Services achieved a transaction volume (GMV) exceeding 100 billion RMB in the first half of the year. This impressive figure was largely attributed to its in-store services, including dining and general store services,…

TMall has launched the “1000 Stars Plan”
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TMall has launched the “1000 Stars Plan”

To support the growing merchants on the platform, Tmall has initiated the “Thousand Stars Plan”, aiming to recruit 1,000 high-potential brands from new trending categories every year. What is that exactly ? This campaign from Alibaba provides a “3+1” support service, with the goal of cultivating 1,000 brands with a turnover of over 10 million,…

How Can Foreign Brands Promote Their Products Through Live-Streaming in China?

How Can Foreign Brands Promote Their Products Through Live-Streaming in China?

China is the fastest-growing market for live-streaming marketing. The live-streaming industry has been an integral part of China’s digital ecosystem for years, but it will soon become standard practice as Chinese internet users move away from traditional media to focus on live video. This blog post will explore why this is happening and how it…

China's Sexual Wellness Market
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Sex Industry Also Wants to Be on Top in China

China’s Sexual Wellness Market has experienced remarkable growth in recent years, reflecting a progressive shift in attitudes toward sexuality and increased awareness of sexual health. This market encompasses a wide range of products and services designed to enhance sexual pleasure, promote sexual health, and address various intimate concerns. From adult toys and contraceptives to sexual…

Best Tips to Sell and Promote Yogurt on the Chinese Market
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Best Tips to Sell and Promote Yogurt on the Chinese Market

We’d love to introduce you to the fascinating world of yogurt in the Chinese market. Yogurt has gained immense popularity in China over the past decade, becoming a staple in many households. Yogurt is known for its probiotic properties, which promote a healthy digestive system and boost the immune system. This has resonated well among…