Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Food in China : a Booming Market on Tiktok
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Food in China : a Booming Market on Tiktok

Where Chinese consumers like to buy Food in 2024? On Douyin (Tiktok) The Chinese food market has seen a meteoric rise on platforms like Douyin, becoming a vibrant and influential space for brands, influencers, and consumers alike. Here are seven key trends that are shaping the future of food in China, each presented with a…

Coffee and tea franchises in China in 2024
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Coffee and tea franchises in China in 2024

Over the last 15 years, western and local franchise brands have developed a lot in China. According to the China Chain Store and Franchise Association (CCFA), the investors are most optimistic about the coffee and beverage brand franchise business considering them as a sector with rosy prospects. In 2024, the coffee and tea franchise market…

The Maternal and Infant Wash Care Market in China

The Maternal and Infant Wash Care Market in China

Size and Development Trends of the the Maternal and Infant Wash Care Market: 2024 Policy Direction: As a segment of the cosmetics market, maternal and infant wash care products are moving towards standardization under the trend of stricter cosmetics regulation. Since 2021, the focus of the cosmetics industry’s regulation has been on product safety and…

Top E-Commerce 2024 Strategies for Luxury Brands in China

Top E-Commerce 2024 Strategies for Luxury Brands in China

Chinese shoppers are responsible for a third of global luxury sales, which translates to over $7 billion a year. As of 2024, luxury brands in China are adopting several innovative e-commerce strategies to stay competitive and cater to the evolving market. 7 top strategies: With the increase in disposal revenue, we can predict that Chinese…

Lululemon “Be Spring” Marketing in China

Lululemon “Be Spring” Marketing in China

As China celebrates the Year of the Wood Dragon, brands are creating vibrant campaigns to stimulate emotional connections and boost seasonal sales. Diverging from traditional themes, Canadian sportswear company Lululemon introduces its Year of the Dragon inspired short film, “Be Spring.” This film explores the concept of wellness and “eternal spring” from an Eastern cultural…

What are China’s new marketing trends in 2024?

What are China’s new marketing trends in 2024?

If you want to prepare an effective marketing plan for your business in China for 2024, you should first look at the new marketing trends to see where the odds are. As online marketers, of course, we always want to get best innovative technic to promote brands and get results. China’s marketing landscape in 2024…

Butter Market in China: 10 consumers Trends in 2024
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Butter Market in China: 10 consumers Trends in 2024

Here is 10 consumer trends in China for Butter market for 2024: China increased its dairy imports by 30 percent, during the 3 first months this year with butter the main driver in the increase. China is a very interesting market with enormous potential. The single most difficult thing is competition. Foreign brands see a…

Douyin/Tik Tok Ads: Why brands invest massively in Native Advertising?

Douyin/Tik Tok Ads: Why brands invest massively in Native Advertising?

What is the best way to get visibility in China in 2024 ? = Douyin the Chinese equivalent of TikTok the short video app Why brands invest massively in Douyin Native Advertising in 2024? Brands invest massively in Douyin’s native advertising for several compelling reasons: A short history It mainly gathers young people, including the…

Chinese Social Media Guide in 2024 (done by experts)

Chinese Social Media Guide in 2024 (done by experts)

This Social media Guide is meticulously crafted by industry experts based in China, doing daily works on social media. We will help you to understand the dynamic and ever-evolving landscape of social media in China. In a digital era where trends shift as rapidly as the wind, this guide serves as your compass, leading you…

Tmall for Fashion Brands: Good or Bad  Choice in 2024?
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Tmall for Fashion Brands: Good or Bad Choice in 2024?

This article is done by marketers of GMA that work on the ground on daily basic with real clients. We provide inside of campaign and market for fashion brands that want to sell in China. What is Tmall for fashion Brands …. in 10 points Here’s a comparative table outlining key features of Tmall, Tmall…

6 Tips to Maximize social Results on Little Red Book in 2024

6 Tips to Maximize social Results on Little Red Book in 2024

  Open Image…Save ImageOpen Image (using #TmpD/ia)… To the people who already are familiar with Chinese social media or E-commerce platforms, they must already hear about WeChat, Weibo, Taobao, Tmall, even JD, Suning, Kaola, VIP.com, etc. however there is a new but useful app you also should note down, and it is called Xiaohongshu (Little Red Book). Xiaohongshu is a…